On January 19th and 20th the kick-off of the Erasmus+ project GreenVEU was held in Amsterdam. The project is a new way in which partners from six European countries work together to create a more sustainable and greener world.
Increasing the Attractivity of VET in theGreen Sector
The GreenVEU project is spin-off project from the European Platform for Urban Greening. It’s a new way in which partners from six European countries work together to create a more sustainable and greener world, increasing the attractivity of VET in the green sector, aiming to attract more employees and creating, in each partner country, opportunities for educating and training future professionals in order to realize the green transition in Europe and to meet global climate goals, contributing in the long term transition towards a green and a sustainable world.
Regional Recruitment Strategy
Partners from The Netherlands (Stichting Platform Beta en Techniek), Denmark (Jordbrugets Uddannelsescenter Århus), Spain (Federación EFAS CV La Malvesia), Hungary (Közép-magyarországi Agrárszakképzési Centrum), Romania (Fundatia Worldskills Romania) and Finland (Viherympäristöliitto ry) met each other in Amsterdam in January 2023 for the kick-off meeting of the project, planning the first steps in 2023.
All partners have been trained by the Motivaction experts in segmentation and research and will benefit from their resources and consultancy in order to create the target audience per region, to do research on specific target groups for the green sector. Every partner will then create a regional recruitment strategy, based on the outcomes of the research on target groups and their motivation.
The main directions in the next three years are:
- to identify and understand the target groups interested in the green field and how they can achieve vocational training in green VET high schools;
- to develop strategies to increase the visibility and interest in agricultural professions among young people in the 6 partner countries;
- to increase long-term collaboration between stakeholders in agricultural training, from schools to local communities, business, training partners, etc.
All partners have started this path knowing that they won’t be able to do the green transition in agriculture, food, urban greening and nature preservation unless they train professionals in every green field across Europe.